For the last several years, I have accepted Chipotle as just another crappy mexican fast food chain who's saving graces were their physical architecture and the fact that they sell beer. If i wanted an actual fast food burrito, they were last on the list because of their price and the starbuck-ish douchebag atmosphere. After watching a few episodes of "America's Next Great Restaurant" - i have now become a full-on STOP CHIPOTLE activist, due to their founder Steven Ells.
I admit to being a bit of a reality show junky...I'm a sucker for the craziness that comes across on Survivor, Big Brother, et. al. Watching Meatloaf almost tear Gary Busey apart on The Apprentice was like the culmination of a dream for me. I had previously admired Chipotle for basically creating a complete shit chain empire based on only architecture and selling beer; i wonder every day why in god's name the local chipotle downtown on Madison St. is packed out the door when not only is there dog shit on the street for free, but actual restaurants selling mediocre and above food for 6 bucks do not have a line. While i myself had avoided patronizing them more than a half dozen times, i have to admire their ability to sell horrible product and thrive. I watched the 'Next Restaurant show eagerly waiting to see what kind of genius this Steven Ells is.
I am, as you've probably guessed, a little dissappointed by the unfounded arrogance and snotty, little-girl, spoiled brat attitude Steven Ells emits. So condescending to the other contestants...I can only hope that his appearance on this show gets America to realize what a piece of filth this guy is and immediately stop patronizing any and all of these places.
America, wake up. Do yourself a favor - go drive around and find that slightly dodgey looking mexican food place in your area...you know, the one that looks a little 'off' or maybe the one that you are afraid to go into because you cant speak spanish? Go in there...no one is going to hurt you. You will find FAR better food, for a little less than Chipotle charges and you'll emerge with your dignity intact. And Steve Ells will be one customer closer to having to beg on the highway exits for your spare change.
